Mantra Group has appointed Ranbir Kapoor as its official brand ambassador to lead its next phase of business expansion. The Pune-headquartered real estate developer announced the strategic partnership on Wednesday as it completes nearly two decades in business. Furthermore, the Bollywood actor will feature alongside Managing Director Rohit Gupta in a new national brand campaign.
National growth and luxury partnerships drive brand evolution
Specifically, the real estate group began its operations in Pune in 2007 as a first-generation venture. Meanwhile, the developer has delivered over 8 million square feet across 16 large-scale projects to date.
Additionally, the firm has expanded beyond its home market into Mumbai and international territories like Dubai. In Mumbai, the developer took over a stalled MHADA layout project to assist 576 original families. Globally, the group partnered with luxury brand Jacob & Co. to construct branded residences on Al Marjan Island.
| Business Parameter | Corporate Details & Milestones |
| Founding Year & Origin | 2007 in Pune, Maharashtra |
| Brand Ambassador | Ranbir Kapoor |
| Managing Director | Rohit Gupta |
| Completed Footprint | 8+ million sq. ft. across 16 projects |
| Total Customers Served | 7,500+ families |
| Key Expansion Markets | Pune, Mumbai, and Dubai (UAE) |
Festival of Choices campaign marks major consumer rollout
“Ranbir comes at a time when we felt the brand needed a personality who could represent our evolution,” stated Rohit Gupta, Managing Director of Mantra Group. Consequently, the company is launching ‘The Festival of Choices’ as its largest consumer campaign to date.
“Mantra has strong roots, but it is also looking ahead and creating its own space,” noted actor Ranbir Kapoor. Therefore, the developer plans further diversification into hospitality, luxury residential developments, and new micro-markets. Thus, Ranbir Kapoor‘s appointment as Mantra Group brand ambassador is aimed at accelerating brand visibility as new inventory opens across project locations.
