inistry of Information & Broadcasting Secretary Chanchal Kumar urges media sector to build global companies while addressing the inaugural session of the CII Big Picture Summit 2026 in Mumbai on October 15, 2026. Specifically, Ministry of Information & Broadcasting Secretary Chanchal Kumar stated that India must move beyond scale to focus on original intellectual property, sustainable business models, and global market expansion. Furthermore, he emphasized positioning India as a leading source of creative content, cutting-edge technology, and world-class media enterprises.
Aligning with WAVES vision and building a $100 billion economy
The high-profile summit featured the release of a Confederation of Indian Industry (CII) white paper outlining a strategic roadmap for the media and entertainment sector to reach $100 billion by the early 2030s. Consequently, industry leaders are prioritizing faster regulatory reforms and robust anti-piracy frameworks to protect creative assets.
Additionally, Chanchal Kumar linked the discussions to Prime Minister Narendra Modi’s WAVES vision of “Create in India, Create for the World”. Meanwhile, government initiatives like the Indian Institute of Creative Technologies (IICT) and WAVES Bazaar continue empowering emerging domestic creators.
| Summit Metric & Focus Area | Strategic Industry & Government Data |
| Event & Theme | CII Big Picture Summit 2026 (“The New Economics of Media and Entertainment”) |
| Target Sector Valuation | $100 billion projected by the early 2030s |
| Key Government Initiatives | WAVES, WAVES Bazaar, IICT, and India Cine Hub |
| Investor Meet Participation | Over 150 investors and investees connected at the WAVES Global Meet |
Industry leaders emphasize sustainable business models and AI adoption
Beyond overarching national targets, prominent media executives stressed the necessity of transitioning from raw audience scale to measurable financial returns. Specifically, Sony Pictures Networks India MD & CEO Gaurav Banerjee noted that large audiences represent merely a starting point rather than a complete business model.
Furthermore, YouTube India Country MD Gunjan Soni and JetSynthesys MD & CEO Rajan Navani highlighted how artificial intelligence and digital technology are rapidly accelerating creative production capabilities. Therefore, as Chanchal Kumar urges media sector to build global companies, stakeholders remain committed to translating rich storytelling traditions into enduring economic value.
