Amazon is in talks to acquire Decart in a massive transaction valued at approximately $7 billion, according to industry sources. Specifically, the e-commerce and cloud major seeks to buy the Israeli artificial intelligence startup to enhance its computing power infrastructure. Furthermore, if completed, the acquisition will mark Amazon’s largest deal since its $6.5 billion purchase of MGM Studios in 2022.
Expanding custom AI chip compatibility and world model capabilities
Founded in 2023, Decart develops specialized software that allows developers to seamlessly transition between different AI hardware chips. Consequently, this capability enables technology enterprises to optimize processing efficiency during hardware shortages.
Additionally, Decart develops advanced world models named Lucy and Oasis to simulate interactive 3-D environments. Meanwhile, Amazon Web Services previously granted Decart early access to its custom Trainium3 chip to compete against Nvidia’s dominant graphics processing units.
| Deal & Company Parameter | Operational & Financial Details |
| Target Company | Decart (AI startup founded in 2023) |
| Reported Acquisition Value | Approximately $7 billion |
| Core Software Capabilities | Enables seamless transitions across different AI hardware chips |
| Key AI Models | Lucy and Oasis (Interactive 3-D real-world simulation models) |
| AWS Chip Integration | Early integration with Amazon’s custom Trainium3 AI processors |
| Historical Comparison | Exceeds $6.5 billion MGM deal; follows $11 billion Globalstar deal |
Transforming merchant infrastructure with proactive AI assistant tools
Alongside hardware developments, Amazon continues advancing AI infrastructure across its third-party merchant ecosystem. Specifically, Mary Beth Westmoreland, Vice President of Worldwide Selling Partner Experience, highlighted major upgrades to the company’s Seller Assistant platform.
Furthermore, the updated AI system functions as an integrated operating layer across inventory management, pricing, advertising, and compliance.
