DSP Mutual Fund’s latest initiative isn’t about market returns or portfolio strategies—it’s about amplifying quiet, everyday acts of human compassion, said Abhik Sanyal, Executive Director & Head of Marketing, DSP Mutual Fund. Driven by the belief that a well-recognized brand must use its platform to positively impact lives, the asset management firm has launched Thodi Meherbaniyan, a five-part documentary series spotlighting ordinary people and communities dedicated to caring for animals and people in need.
“We spend a lot of time trying to get people’s attention towards the right mindset and behaviours for good investing outcomes. But as a well-recognized brand with a voice and a platform, I feel it is also our responsibility to do much more than just that – especially when we can put something meaningful into the world that aligns so closely with DSP’s philosophy of positively impacting every life. That is what Thodi Meherbaniyan is about: simply sharing stories of ordinary people doing small things that matter. If someone watches them and feels like doing one kind thing they may otherwise not have done, I’d say that’s a pretty good outcome,” said Abhik Sanyal, Executive Director & Head of Marketing, DSP Mutual Fund.
About the Series: Stories of Kindness
Released under DSP Mutual Fund’s All Heart Project, the series features 10-to-12-minute unscripted episodes produced by Ruminator Studios and hosted by digital content creator and animal welfare advocate Aditya Saran.
| Episode Focus | Featured Story & Mission |
| Episode 1 (Now Streaming) | Deepa Talib (Anubis-Tiger Foundation): Inspired by the loss of a street dog she tried to save, Deepa now rescues and rehabilitates abandoned breed dogs. |
| Feline Rescue Family | A family sharing their small home with over 17 rescued cats while feeding and caring for many others. |
| Community Support Duo | Two friends spending their time supporting homeless individuals, underprivileged children, and the elderly. |
| Tech-to-Tails Transition | A former video-game developer whose street animal welfare work led him to establish an affordable veterinary clinic. |
| Grassroots Animal Guardians | A group of citizens connecting via a WhatsApp group to feed, protect, and arrange medical care for street dogs. |
Original Soundtrack & Release Schedule
- Theme Song: The series is tied together by an original song of the same name, composed and performed by Kanishk Seth, with lyrics by Yashwardhan Goswami.
- Music Availability: A lyrical music video featuring footage from all five documentaries is live on DSP Mutual Fund’s YouTube channel (Stories For Good). The track is also available on major streaming platforms, including Spotify, Gaana, and Apple Music, via Kanishk Seth’s artist profile.
- Distribution Schedule: Following the launch of the first episode, the remaining four documentary films will roll out weekly over the next four weeks on the Stories For Good YouTube channel, supported by social media content.
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